Why it works

SPARQ cuts through the clutter of automotive social media to get to what works –
word of mouth from your customers to their networks.

85% of fans of brands on Facebook recommend those brands to other friends and family.

78% trust peer recommendations while only 14% trust advertisements.

79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives.

92% of people trust recommendations from friends and family more than all other forms of marketing

The same study found that less than half of all customers consider traditional paid advertising to be credible.